Produced by the Acme Brick Plant in Denton, Tex., Baby Clay was four years in the making and weighs 6,400 pounds. It is 39 inches wide and 39 inches tall. "It just got certified by the Guinness Book of World Records as the largest brick ever fired..." Baby Clay is 116 inches long, one inch for every year Acme Brick has been in business. "This was done as a promotion for our 116th birthday."
This month, during the "Biggest Brick Tour," Baby Clay will travel nearly 7,000 miles throughout Acme’s primary marketing region in its own specially-built Peterbuilt tractor trailer truck.
In May 2008, Baby Clay will make an appearance at the annual Berkshire Hathaway shareholders meeting in Omaha, Neb.
If Sox Win, Sofas Are Free
Jordan's has four stores spread across the Boston area and has always taken a fun approach to selling furniture. The company was founded by Tatelman's grandfather about 80 years ago and was sold in 1999 to Warren Buffet's Berkshire Hathaway...
So, how much did Jordan's spend on the prize insurance? Tatelman wouldn't say, but the cost was in the millions.
Mark Gilmartin is president of Odds on Promotions, a Reno, Nev., company that underwrites such insurance policies. Though Gilmartin didn't do a policy for Jordan's, the furniture store did seek a quote from him.
Gilmartin would have insured the contest for 30 percent of the value of all the furniture given away. Using the conservative $15 million prize tally, that means the insurance would have cost Jordan's $4.5 million.
